In marketing and PR, attention is often focused on the ability to write the perfect press release or successfully pitch the media to secure a placement. Not often is attention paid to the art of…
In Part 1 of my review of Brand Simple, I focused on brand-related definitions and an explanation of Allen Adamson’s 5 steps to helping your brand succeed. Another key takeaway from the book is Adamson’s explanation…
Brand Simple, written by Landor Associates expert, Allen P. Adamson, is essentially a “brand bible.” First published in 2006, it explains in clear, actionable language, what the best brands know and how the most successful…
Any professional knows that in order to keep up with changes in their field, they need to be open to new ideas and new ways of doing things. Reading books by other professionals in the…
