Have you ever been told you that you weren’t creative? Maybe it was an art teacher you had in 6th grade who shook her head in pity when she reviewed your work, or a classmate…
What does it mean to be creative? Do you always need to think outside the box, or can you be creative within a set of rules you need to abide by? Are you born creative,…
Crossing the Chasm, by Geoffrey Moore, is held in high regard at Zer0 to 5ive. In fact, it’s required reading for the account teams and some even refer to it as the “Company bible.” Moore’s…
2013 turned out to be a big year for social media (SM) events. From Twitter going public, to new social media networks popping up, such as Vine and Snapchat, to PR executive Justine Sacco being…
I recently read the national best-selling book “Death by Meeting” by Patrick Lencioni. The book is a “leadership fable” about how a man named Casey, the CEO of a company called Yip, helped revamp and…
Confession: I did not read Sheryl Sandberg’s book Lean In from cover to cover. I read it from the inside out. For some reason, the first few chapters didn’t draw me in, but when I…
This book shows you all the new tags that HTML5 introduces, how to use them, and how they will be practically used in the future. The book also touches on SEO and how HTML5 will…
So, what is the Brand Gap? Unfortunately the left brain (analytical, logical, linear, concrete) doesn’t always know what the right brain (intuitive, emotional, spatial, visual) is doing. Whenever there’s a rift between strategy and creativity…
According to Mitch Joel, the author of Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, we no longer live in a world of six degrees of separation, but rather six pixels…
Social media started as a peer-to-peer connection tool – it was something people used to stay in touch, post photos, and share news and events. In the beginning, it was a channel used among friends…
