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“Pitch Perfect” shares lessons that can help clients improve their communication skills. Distilled into seven principles these lessons can be applied to public speaking, interviews, or any important conversation. In this blog, we look at three that are especially relevant for PR and media interviews.

In Adam Grant’s NYT’s Bestseller, “Think Again,” he discusses how things might improve in our work and personal lives if we keep an open mind. There are three key tools we cling to, says Grant, and those are evenly distributed between our assumptions, habits, and instincts, leaving out the most valuable, ‘having an open mind.’

By Michelle Pujadas, Founder & co-CEO Have you ever had a book impact your business life in a meaningful and long-lasting way? For me, that book is Crossing the Chasm. I first read it in…

In this book review, Zer0 to 5ive’s Alyson Kuritz features Bernadette Jiwa’s “Marketing A Love Story: How to Matter to Your Customers“. It’s a simple concept, but oftentimes an overlooked one: in order to be effective…

A public relations crisis can happen to any company of any size at any time. Sometimes, they happen quickly, like a product failure or a personal scandal involving a top executive. Others build up slowly,…

In today’s digital-focused world its hard to find someone who isn’t on social media – whether it be your grandfather using Facebook to check in on the grandkids or your teenage niece posting every chance…

For many of us, presenting in front of large groups can be a daunting task. Just think back to your school days – you dreaded getting up in front of the class to present your…

“Because you can’t eat brand equity, and can’t pay a team with it” – Laura Hanly, Digital Marketing Expert and Author, “Content That Converts: How to Create a Profitable and Predictable B2B Content Marketing Strategy” When…

In Jason Miller’s 2014 magnum opus, Welcome to the Funnel, he riffs on several high-level concepts related to marketing, including the Big Rock, the blogging food groups and the 6 golden rules of social media.…

Crocs. Cake Pops. Uggs. Snuggies. What do all these have in common? Well, you probably hated them before you loved them. Uggs were ugly, Cake pops were foreign, and Crocs were for geezers. Turns out,…