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In a new blog series, Media Moments, the Zer0 to 5ive public relations team will highlight a variety of media coverage secured by the team on behalf of our amazing clients every month. Check back each month to get a glimpse at the team’s ongoing work. 

Working with freelancers takes a different set of skills compared to working with staff reporters. Still, they are a valuable relationship to maintain because they are often more flexible, have a wider network, and can take on all kinds of projects. This blog explores how to successfully work with freelance journalists.

Many experts believe public relations is a dying profession because of the way it has transformed in recent years. While the industry is changing to keep up with accelerated technology and shrinking newsrooms, it is at no risk of extinction.

If not done correctly, sending mass pitches can be ineffective. This blog shares tips for personalized and “strategic” mass pitching that can help improve your relationships with reporters and earn your clients more media coverage.

By siloing marketing and PR, you are missing out on opportunities to leverage both entities to their advantage. This blog explores the art of integrating marketing and PR and offers tips on how they can, and should, work together in harmony.

Being a podcast guest can be a great way to reach a specific target audience and can also help add to the variety of ways you’re sharing your clients’ stories and thought leadership. Here are five key tips to keep in mind when working with podcasts.

Thought leadership as part of a startup’s communication strategy is smart. Thought leadership gives a voice to your innovation and can be a great way to elevate your visibility and industry presence.

Despite the negative impacts of the COVID-19 pandemic on the public relations and marketing industries, social media influencers have shown that they are here to stay, and incorporating a strong influencer marketing strategy continues to be a lucrative effort for brands.

Rapid response pitching entails some due diligence in searching the internet to find relevant media coverage that aligns with your client’s industry or a particular pitch angle and, well, responding to them rapidly. Here are a few tips to get the best results from your rapid response pitch.

For many of us, presenting in front of large groups can be a daunting task. Just think back to your school days – you dreaded getting up in front of the class to present your…